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Season ticket software for clubs and theatres.

Sell, renew and manage season tickets on your own brand. Use our ticket site, or build your own with the same open API.

$0.50 per seat per date. A 19-game season is $9.50 a seat, with no subscription. Enterprise rates drop as your volume grows.

Season ticket software: a stack of stadium seat maps, one per home game, with the same seat lit amber on every date
  1. Sat 15 Augv Calder Town
  2. Sat 29 Augv Northport
  3. Sat 12 Sepv Ashby Rovers
  4. Sat 26 Sepv Millbrook
  5. Sat 17 Octv Kingsgate
  6. Sat 31 Octv Eastfield
  7. and 13 morehome games
Block 112, Row F, Seat 12 on every date

  • 25,000

    holders through one renewal

  • 25

    dates in one season

  • $0.50

    per seat per date, no subscription

  • 14

    payment gateways, paid to your own account

What is season ticket software?

Season ticket software sells one seat across a set of dates, then keeps that holder for next year. It holds their seat through a renewal window, issues a ticket for every date, and follows them when a date moves.

Normal event ticketing sells one date to one buyer, and then forgets them. A season holder comes back all year, so the software has to remember who holds which seat.

  • Football
  • Rugby
  • Ice hockey
  • Basketball
  • Cricket
  • Theatres
  • Orchestras
  • Opera
  • Arts centres
Four things it must do

  • Seat rights

    A holder's seat is theirs until the renewal deadline.

  • Online renewal

    Holders keep their seat and pay without calling you.

  • A ticket per date

    Every game has its own ticket, with the date on it.

  • Change control

    When a date moves, every ticket follows.

Season ticket management, from renewal to the last game.

A season ticket is a relationship, not one sale. Everything your holders and your team need sits on one account.

MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayRenewalOn saleNext renewal19 home games, one seatA game moves
What your holder doesWhat your team does

  1. Renewal opens

    Holders get one email. Keep my seat, pay, done in under a minute.

    Import holders from a file, set the deadline, send invites to all of them, chase the rest.

  2. Renewal closes

    Anyone who said no, or let it lapse, gets a clear note.

    Release lapsed seats in one job, then offer them to the next customers.

  3. On sale

    New buyers pick a seat on the map, in 2D or 3D, and pay on your ticket site.

    Sell online and at the box office from the same live seats.

  4. Every game

    One ticket per date in their account, with the date on it.

    Scan at the door with the iPhone app or any phone browser.

  5. Can't go

    Send the game to a friend, or give it back to the club.

    The seat goes back on sale and the old QR stops working.

  6. A game moves

    The seat follows the new date, and the ticket keeps its QR.

    Preview the change, apply it to every holder, refund in bulk if you need to.

Three ways to run your season.

Your customers buy from you, not from us. You choose who runs the pages they see.

  • We run it

    White label

    Your brand on our ticket pages. No code.

    • Your websiteYours
    • Customer loginSeatLayer
    • Customer pagesSeatLayer
    • Checkout, ticketsSeatLayer
    You need
    a domain and a logo
    Suits
    most clubs and theatres
  • Your login, our pages

    Hybrid

    Customers stay signed in from your own app or site.

    • Your websiteYours
    • Customer loginYours
    • Customer pagesSeatLayer
    • Checkout, ticketsSeatLayer
    You need
    one developer
    Suits
    clubs with their own app or login
  • You build it

    SDK

    Your own screens, on the same public API we use.

    • Your websiteYours
    • Customer loginYours
    • Customer pagesYours
    • Checkout, ticketsOurs or yours
    You need
    a development team
    Suits
    ticketing platforms and the largest clubs

Your team uses the same dashboard in all three, and buyers always pay straight to your own gateway. Move between them without moving your holders.

Sell a season from the seat map.

  • Pick once, hold every date

    A buyer picks a seat and the same seat is held on every date while they pay.

  • See it in 3D

    Your chart opens in 3D, with the view from each seat. Buyers check it before they commit a whole season.

  • Seats together, found for them

    Best Available finds seats side by side across every date.

  • Online and at the box office

    Your counter sells from the same live seats, so nothing sells twice.

3D stadium seat map used to sell season tickets, with the pitch and every stand drawn from the chart
Upper Deck, Row F, Seat 12 held on all 19 dates

Keep your website. Book now does the rest.

Keep the site you have. A Book now button takes customers to tickets.yourclub.com, with your logo, colour and menu, so it feels like the next page.

Wrenmoor FCNewsShopTickets
Your website, your design
v NorthportSat 14 Nov · 15:00Book now
Season ticket 2026/2719 home gamesBook now
Wrenmoor FCHomeNewsShopTickets
Back to wrenmoorfc.exampleSign in
Season ticket 2026/27
Block 112, Row F
Seat 12, Adult
19 games£342.00
Continue
Add this record at your domain host
tickets CNAME sites.seatlayer.events
Record foundCertificateLive

  1. Add one DNS record

    Point tickets.yourclub.com at us. The certificate is automatic, and your site can sell the same day on a SeatLayer address while you wait.

  2. Set your logo, colour and menu

    The ticket site builds itself from what you have on sale. No templates and no page editor.

  3. Send in your name

    Tickets, codes and renewals go out under your name, and replies come back to you.

For one date or a short run you can also paste the seat map on your own page. Seasons sell on the ticket site, because holders need an account to come back to.

Season ticket renewals, without a single phone call.

Every holder can renew online in under a minute. It works the same at 25,000 holders as at 500.

Wrenmoor FC
Renew by 30 May
Keep your seat for 2027/28
Block 112, Row F, Seat 12
19 home games, Adult
Total£342.00
Keep my seat and pay
Not this year
Holders and renewalsDeadline in 6 days
Renewed
11,204
79% of 14,180
Still open
2,560
reminders on
Said no
347
top reason: price
Email problems
69
fix before the deadline
Priya ShahC-14-22, 23Renewed 2 MarInvite opened
Dan MellorE-3-9Open, 6 days left7-day reminder sentResend
Grace LeeN-8-31BouncedInvite failed 1 MarFix email
Send renewal offersRelease lapsed seatsDownload CSV

  1. Bring holders in

    Roll over last season, or import a file. Every row is checked first.

  2. Send offers

    One button, in your name. Every email is delivered and counted.

  3. Chase

    Reminders go out on their own, and bounced emails get their own number.

  4. Release

    Every lapsed seat goes back on sale at once.

A home for every holder.

A one-off buyer needs a ticket. A season holder needs somewhere to come back to, all year.

  • One account for every ticket they buy from you
  • One ticket per date, with that date on it
  • Send a game to a friend, or give it back so the seat can resell
  • The old QR is refused at the door, online or offline
Wrenmoor FC
Sign in

We sent a code to priya.shah@example.com

48201

No password to remember, and no app to install.

Wrenmoor FC
Next home game
v Redmoor
Sat 14 Nov, 15:00
Block 112, Row F, Seat 12
Send to a friendCan't go
Wrenmoor FC
Send this game

v Redmoor, Block 112 F 12

sam.okafor@example.com
Sam gets this ticket by email. Your QR for this game stops working, and your season stays yours.
Send

When a game moves, every ticket moves with it.

Fixtures change, and TV picks change them again. Your team changes one date, and the rest follows.

November 2026v Redmoor
123456789101112131415161718192021222324252627282930
Preview before anything changes
Sat 14 Nov moves to Tue 17 Nov
Holders on this game12,440
Tickets that follow12,440
Sent to a friend318 stay with them
Door listUpdated
Apply to every holderPostpone instead

  • Move or postpone

    Tickets and door lists change together.

  • Add a date

    Holders get a ticket in the same seat, and you see the cost first.

  • Cancel and refund

    Refund a whole date in one job. A retry never pays twice.

Move from your current system in four steps.

You keep your holders, their seats and their history. Test the whole move before anyone sees it.

  1. Export

    Take your holders out of your current system as a file.

  2. Check

    Upload it. We check every row first, and show you what needs fixing.

  3. Import

    Holders load in chunks. A failed file picks up where it stopped.

  4. Sign in

    Holders sign in with an emailed code and find their seats waiting.

Your data stays yours

Each club holds its own customer accounts. Export holders, orders and tickets at any time, at no charge.

Your systems stay connected

Signed webhooks and an open API send every sale, renewal and refund to your CRM, finance and gate systems.

Built for your biggest sale of the year.

Renewal week and a cup draw are when ticketing fails. We test for them, and publish how.

See every test run on GitHub
  • 25

    dates in one season, the same seat on each

  • 200,000

    seats on one chart, ready in under 2 s

  • 25,000

    holders through one renewal run

Theatre subscription and season pass software.

Subscribers keep their seat across a series, and renew the same way. Single shows, long runs, film times and memberships all sit in one customer account.

  • A series of 2 to 25 dates, with the same seat every time
  • A run or film shows as one title with its dates and times
  • Yearly memberships with member prices and early booking
  • Each person pays once per purchase, straight to your gateway
Theatre ticketing software
Fernhollow PlayhouseHomeVisitSupport usTickets
What's on
  • SubscriptionAutumn Jazz 20266 concerts, same seat · from £96See the series
  • 12 nightsThe Winter's Tale2 to 13 Dec · from £18Choose a date
  • FilmThe Lighthouse KeeperToday · 14:00, 17:30, 20:15All times
  • MembershipFriends of Fernhollow£45 a year · early bookingJoin

What a season includes.

The same list your tender asks for, so you can check it line by line.

What you getWhite labelHybridSDK
Sell
Season ticket with the same seat on every date, 2 to 25 dates
Adult, child and other price types
2D and 3D seat map, with the view from each seat
Best Available finds seats together on every date
Box office sales from the same live seats
Yearly memberships with member prices and early booking
Keep holders
Holder import from a file, 25,000 rows, checked first
Seat rights: a holder's seat is kept until their deadline
Customer account with emailed sign-in codeYour loginYour login
Online renewal, offers and remindersBy API
Release lapsed seats in one job
Move seat on the 3D map
Waiting list for returned seats
Every game
One ticket per date, QR and PDFWith our checkout
Send a game to a friendWith our checkout
Give a game back so the seat can resellWith our checkout
Door scanning, iPhone app or any phone browserWith our checkout
When things change
Move, postpone, add or cancel a date
Bulk refundWith our checkout
Cup and playoff games, added in the same seat
Your brand
Your own domainYour site
Your logo, colour and menuYour site
Emails in your name, replies to youYours or ours
No SeatLayer badge for paid customers
Data and build
Reports and CSV export at no charge
Public REST API and signed webhooks
Seven server SDKs with the core season calls
SeasonPicker for JavaScript, React, Vue and Angular
Season picker for iOS, Android, React Native and FlutterNot neededNot needed
Your login, handed to our pagesNot neededNot needed

How to choose season ticket software.

Six questions to ask every supplier before you sign, with our own answers beside them.

  1. Can every holder renew online, without calling you?

    Yes, in under a minute. Reminders go out on their own.

  2. What happens on your biggest sale of the year?

    No seat sells twice. A season hold takes the same seat on every date at once, or none of them.

  3. Who owns your customers and your money?

    You do. Buyers pay your own gateway, and we are not the merchant of record.

  4. Can you take all your data with you?

    Yes, as CSV or by API, at any time and at no charge.

  5. Can your own developers build on it?

    Yes. The docs are public, and our own pages use the same API.

  6. What does a whole season cost, with every fee?

    $0.50 per seat per date, with no subscription. A 19-game season is $9.50 a seat.

How SeatLayer compares for season tickets.

Our price, our sign-up and our API docs are all public. Here is what others state on their own sites.

CompanyPrice on their siteStart with no sales callAPI docs open to readOnline renewalSend to a friendYour own domain
SeatLayer$0.50 per seat per dateYesYesYesYesYes
Football and sport
Future TicketingPlans, no figuresBook a demoYesYesYes, in a news postYes
Fanbase£0 set-up, share of each saleBook a demoNot found on their public pagesYesYesNot found on their public pages
KaizenNot found on their public pagesSend an enquiryNot found on their public pagesYes, in a case studyYes, in a case studyNot found on their public pages
StandBasedTerms not publishedDemo or formNot found on their public pagesYesYesNot found on their public pages
Ticketmaster ArchticsNot found on their public pagesWork with usOpen to read, approval to useNot found on their public pagesYesNot found on their public pages
Theatre and arts
SpektrixOne charge, no figuresBook a demoYesIn a set periodNot found on their public pagesYes
TessituraNot found on their public pagesContact formNot found on their public pagesYesNot found on their public pagesNot found on their public pages
VBO TicketsBy proposalBook a demoNot found on their public pagesSame-seat renewalsNot found on their public pagesYes
Seating only, no ticketing
Seats.ioFrom €450 a yearYesYesNot found on their public pagesNot found on their public pagesNot applicable

Read on each company's own public pages on 7 November 2026. A dot means we could not find it there, not that they lack it. Seen something out of date? Tell us and we will fix it.

A season ticket API your team can read today.

Our own pages use this same API, so anything they do, your team can do too.

  • Docs are public. Read them now, with no partner approval
  • The core season calls in all seven server SDKs
  • Season pickers for web, iOS, Android, React Native and Flutter
  • A signed webhook for every change
  • Test mode runs a whole season with no real money
Build a season, step by step Read the Seasons API docs
Your server and your page
# 1. Make the dates in one callPOST /v1/event-series{ "name": "Home games 2026/27", "chartKey": "chart_wrenmoor" } # 2. Sell the season on your own pagenew SeasonPicker({ container: "#season", season: "sea_96bd" }).render(); # 3. Show a holder their games, and send one onGET  /v1/holders/club-customer-8821/ticketsPOST /v1/holders/club-customer-8821/transfers # 4. Renew with no hosted pagePOST /v1/seasons/sea_96bd/renewal-offers/ofr_12/commit

Pay per seat, per date.

No setup project and no annual licence. A date you remove stays paid, because its tickets were already issued.

See full pricing
White label and hybrid
$0.50 per seat per date
19
19 × $0.50, a seat for the season$9.50

Your first 25 tickets are free. No subscription, and nothing to pay in a month you sell nothing.

SDK with your own checkout
Paid in SDK credits

100 sold seats free every month. Credits never expire. SDK pricing

Large clubs and venues
Rates drop with volume

Agreed per club, in writing. Talk to us

Where to go next

What clubs and theatres ask first.

31 questions

Each answer stands alone, so people and AI answers can quote it directly.

The basics

Season ticket software sells one seat across a set of dates, then keeps that holder for next year. It covers seat rights, online renewals, one ticket per date, transfers, date changes and door scanning. SeatLayer does this for clubs, theatres and venues, on your own brand or through an open API.

Event ticketing sells one date to one buyer. Season ticket software remembers who holds which seat, keeps that seat through a renewal window, issues a ticket for every date, and follows the holder when a date moves.

Yes. A theatre runs the same product in its own words: subscribers keep a seat across a series of 2 to 25 dates, and renew the same way as a season ticket holder.

A holder pays once and keeps the same seat for every home game or show in the season. Before the next season, they get a priority window to renew that seat. If they do not renew by the deadline, the seat goes back on sale.

Football, rugby, ice hockey, basketball and cricket clubs, and theatres, orchestras, opera companies and arts centres. Any venue with reserved seats and returning customers can use it.

Renewals and seats

Yes. Each holder gets an email, opens their offer, keeps their seat and pays in under a minute. Your team sees who has renewed and who has not, and reminders go out on their own.

After the deadline, your team releases every lapsed seat in one step. They go back on sale straight away, and you can offer them to new customers first.

Yes. When a holder gives a game back or a seat lapses, it can be offered to the customers waiting for it.

Yes. Sell a yearly membership with member prices and early booking. Members get their prices by themselves when they sign in.

You set a deadline. Until then, each holder's seat is kept for them and cannot be sold to anyone else. That is their right of first refusal. You can extend a holder's deadline if they need more time.

Yes. A holder can move to another free seat on the 3D map, and your team can move anyone from the dashboard. Their tickets follow.

Yes. A season can have any price types you set, and a holder keeps their type when they renew.

During the season

Yes. A holder can send any game to a friend by email. The friend gets a working ticket, the sender's QR stops, and the holder keeps the rest of their season and their right to renew.

You change the date once. Tickets and door lists follow for every holder, and you see a preview first. If a date is cancelled, you can refund it in bulk, and a retry never pays twice.

No. Holders sign in with an emailed code on any phone, so there is no app to install and no password to forget.

They can send that game to a friend, or give it back to you so the seat can resell. The old QR is refused at the door, online or offline. You set how close to kick-off this can happen.

Yes. Add them as new dates, and holders are offered the same seat. You see the cost before you apply it.

Each date has its own QR ticket. Your staff scan with the SeatLayer app for iPhone or any phone browser, and scanning keeps working offline.

Your brand and data

No. Keep your site and add a Book now button. Customers land on tickets.yourclub.com with your logo, colour and menu. We do not build or edit your website.

Not for paid customers. The Powered by SeatLayer badge is removed, so customers see your brand.

Yes, at any time and at no charge. Orders, tickets, holders and reports export as CSV, and everything is also on the API.

Yes. Add one DNS record and the certificate is automatic. You can sell the same day on a SeatLayer address while you wait.

You do. Each club holds its own customer accounts. Buyers pay straight to your own payment account, through any of 14 gateways. SeatLayer is not the merchant of record.

Switching and scale

Export your holders to a file and upload it. We check every row first, then import in chunks, and a failed file picks up where it stopped. Holders find their seats waiting the first time they sign in.

No seat sells twice. A season hold takes the same seat on every date at once, or none of them, so two buyers never end up with one seat.

You can sign up and build a test season the same day. Your go-live date depends on your seat map, your holder file and your renewal date.

Yes, through the API and signed webhooks. Every sale, renewal, transfer and refund can reach your other systems.

Price and build

On SeatLayer pages it is $0.50 per seat per date, so a 19-game season is $9.50 a seat. There is no subscription, and enterprise rates drop with volume. With the SDK and your own checkout, you pay in SDK credits, and 100 sold seats are free every month.

With white label, we run the customer pages on your domain. With hybrid, customers use your login and our pages. With the SDK, you build your own pages on the same API.

Yes. Your first 25 tickets are free, and you can build a full test season before you pay anything.

Yes. The docs are public and need no partner approval. Our own pages run on the same API, season pickers ship for web and mobile apps, and test mode runs a full season with no real money.

Didn't find your answer?

Run your next season on your own brand.

Start free and set up a test season today, or bring us your holder list and your renewal date.

Start free Talk about your season